In My Shoes
A Journey in Design, Resilience & Self-Expression
Welcome.
I’m so glad you’re here.
This space — In My Shoes — is more than a blog. It’s a journey. A conversation. A metaphor. A personal map of walking my own path — one step at a time, in shoes I chose, not ones I was told to wear.
This is a story about design, yes.
But it’s also about daring. About doubt. About desire.
It’s about vision — and the courage it takes to walk with it, even when the road is uncertain.
It’s about what it means to stand fully in your own story.
Why In My Shoes?
The name came to me not just because I design shoes — though that is at the heart of what I do — but because it reflects something deeper:
We all walk through life wearing stories.
Some are handed down to us. Some are forced upon us.
But the most powerful ones are the stories we choose for ourselves — the ones we shape with intention.
Every sketch I’ve ever drawn…
Every shoe I’ve dreamed up and brought to life…
Has been a reflection of the path I was walking at the time.
Sometimes confident. Sometimes uncertain.
Sometimes painful. Sometimes pure joy.
But always — always — authentic.
What You’ll Find Here
In My Shoes will be a space where design and life intersect.
Where I share not just the “what” of creating a luxury shoe brand — but the why, and the very human journey behind it.
You’ll find:
• Real stories about starting a creative business from scratch
• Honest moments of facing challenges, persistence, and rediscovery
• The behind-the-scenes of making something beautiful, slowly, with soul
• Style as self-expression — and fashion as personal storytelling
• The legacy of women who shaped me, and how I carry them with every step
• And yes, plenty of shoes — designed not just to be worn, but to be felt
Walk With Me
When I say “In My Shoes,” I’m inviting you to walk beside me.
Not because I have all the answers —
But because I believe we all walk more bravely when we walk together.
So, whether you’re a fellow creative…
A dreamer building something of your own…
A lover of design…
Or someone just trying to find their pace in a world that moves too fast —
I hope you’ll find something here that resonates. That reassures. That inspires.
Because no matter what your path looks like…
You deserve to walk it in shoes that fit.
Shoes that honor your vision.
Shoes that carry the weight of your story — and still let you dance and dream.
One Last Thought
This blog is a love letter to personal evolution.
To standing still long enough to ask yourself:
Whose path am I walking? Whose shoes am I wearing?
And to making the bold decision to say:
Mine. Only mine.
Welcome to In My Shoes.
We’re just getting started.
And I can’t wait to see where we go — together.
With love and intention,
Jaswant
Founder & Designer